💰🤑“Fortunately now for Matchroom and DAZN,” Brown said, “they’ll be able to ride our coattails from our last show with Canelo, which was not on an app. That show had the promotional muscle of both PBC and Showtime behind it. Because remember, prior to our show Canelo was kind of off of the public’s radar for six fights in a row on the app.
“We brought an American world champion [Plant] to him and put our promotional muscle behind it. And look, we did 800,000 buys in today’s world. We also had 16,500 people at MGM Grand, and we did an $18 million gate. Remember, he had 70,000-plus in Arlington and he did a $9 million gate.”
Article by Keith Idec of Boxingscene.com
📰 Read the entire article on Boxingscene.com
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