“Thanks to ESPN, it heralds a change that will only help boxing,” Arum said. “And that is when you take many of your best events and you show it to the public for free, it builds the biggest possible audience. I mean, every other sport does it. The college football championship, the Final Four, the Super Bowl, the World Series, none of that is behind a paywall. Every one of those events are shown to big television audiences. Now, if boxing is gonna have a resurgence, that has to happen. There will be some events that will be just so expensive that you have to do it on pay-per-view – like a big heavyweight fight. But a lot of the others are really fights that should be shown on regular television, to showcase what a great sport boxing is.”
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