“The Problem” Proved to be a Ratings Problem for Showtime

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You either love Adrien Broner or you hate him. You want to see him succeed or watch him fail.

Given all of Broner’s problems in the past I really wanted something positive to come from his ring return especially after years of despising him (his egotistical character). If Broner was honest and sincere in wanting to turn his life around for the better I have no problem rooting for him because I myself have fucked up plenty of times in life. 

His return to the ring was not the greatest. Part of that can be due to age but the time away was definitely a factor. Regardless of why the return was not sensational it was largely ignored and put in a horrible time slot.

Last Saturday had plenty of boxing but the fight everyone talked about and wanted to see was Oscar Valdez and Miguel Berchelt. That fight had more meaning and overall was a way better fight. PBC saw fit to have Broner go head to head with ESPN and it proved to be a devastating blow (aside from the fact many are done with Broner).

Broner’s ring return against Jovanie Santiago averaged 288,000 viewers and drew a 0.11 rating in the 18-49 demographic.  That’s the 38th best on cable for the day for Showtime. Those ratings are a problem not just for Broner but for Showtime. 

Will it affect his main event status for the company and will he settle for not being in the main event if they don’t want to put him there. There are more question marks on his career now than prior to the fight and only time will tell.