“Fight with honor with the spirit of a lion.” Those words were echoed in the song “Corazon de Campeon”(Heart of a Champion), by Jesse and Joy when describing the Mexican National Soccer team in their quest to not only make it to the World Cup in 2014 but to win the World Cup. The World Cup is not only a spectacle of world level soccer competition but it’s also an event that brings the world together and is a time when national pride is at its highest. If there’s one thing i know about national pride covering the sport of boxing is that the Mexican fan base is as passionate as it gets in supporting their own and that support only heightens when dealing with the Mexican religion known as futbol.
With this event fast approaching, AT&T is stepping up to the plate to connect not only the Mexican fan base, but all the Latin American population to this amazing event with the most cutting edge technology and multiple platforms. With AT&T’s leading performance, it’s going to give the Mexican futbol enthusiast exclusive content, game access, and plenty of other options for the fans which they can obtain by using their mobile phone and other devices because of AT&T’s strong partnership with the Mexican Soccer Federation (Federación Mexicana de Fútbol, FMF), Major League Soccer (MLS)and U.S. Soccer.
Coupled with this already strong partnership, AT&T has also teamed up with Jesse and Joy in their campaign to make ‘Corazon de Campeon’, the official anthem for the Mexican National Team.The song was released on Thursday, April 11, 2013 during the musical evening of Hispanicize sponsored by AT&T ‘Corazon de Campeon’ embodies the Mexican fan base with the words “Tricolor(representing the Mexican flag) sports the heart of a Champion and I wear it in my veins.”
AT&T is not only the largest telecommunication provider in the U.S. but one of the largest in the world. Couple that with the partnerships that AT&T has already linked up with, the commitment to the Mexican soccer fan and all soccer fans alike is evident. With the Jesse and Joy musical partnership, AT&T is oozing with opportunities for the Mexican fan to display its national pride and fandemonium. Corazon de Campeon will be played at Mexico’s exhibition matches and friendly’s for the Mexican fan to enjoy. AT&T knows fans take wins and losses very serious and that’s why they have worked hard to make all these great things come to fruition. So if you’re a Mexican Futbol fan, why not take advantage of what AT&T is providing and why not show you’re pride with ‘Corazon de Campeon’. They’ve committed to you, so you should commit to them.
For more information on Corazon de Campeon click here: www.corazondecampeon.net
On Social Media check out and like AT&T Latino’s facebook page: https://www.facebook.com/attlatino)
The hash tag of this project on twitter is #CorazonCampeon
Below is the video of ‘Corazon de Campeon’ performed live by Jesse and Joy