Carlsbad, Calif. (June 26, 2013) – 2XU, the leader in high performance compression apparel, has re-signed 11-time National Boxing Champion, London 2012 Olympian and all-time USA Boxing lightweight record holder, Jose ‘The Future’ Ramírez.
Ramírez (3-0, 2 KOs), of Avenal, Calif., returns the ring, This Saturday! June 29, at the WinStar World Casino in Thackerville, OK. He’ll be facing Christopher Williams, (1-1), of Barranquitas, Puerto Rico, in a four-round lightweight battle. This bout will open Top Rank’s “Solo Boxeo Tecate” fight card and will be televised on UniMás, beginning at 11:00 p.m. ET.
The widely celebrated phenomenon and lightweight boxing prodigy will once again train, compete and recover in the brand’s Compression gear. “2XU Compression flat out works. I never train without it, and it keeps me in top shape and championship form,” states Ramírez.
With a focus on optimizing athletic performance in the elite category where physical demands and stakes are high, 2XU Compression is driven by a goal of equipping athletes, like Ramírez, to be more prepared, competition-ready and capable than their opposition.
“It’s a great for us to once again count Jose among our stable of athletes,” says 2XU’s director of marketing Fred Hernandez. “Our brand promise is to multiply human performance through our products and it speaks volumes when elite athletes such as Jose choose to train and compete in 2XU Compression!”
“We are excited about a renewed relationship with the 2XU family and look forward to our multi-year commitment with the best Compression gear on the market,” said Rick Mirigian, agent and co-manager for Ramírez.
“Jose has done things that have never been seen before in boxing history. He’s shattered records that have stood for decades,” touted Mirigian, “The world has fallen in love with Jose outside of the ring as well. He is an amazing person with an inspirational life story that is second to none.”
“Jose is a wonderful young man and athlete for the brand to be associated with,” according to Bob Arum, CEO of Top Rank.
2XU plans to utilize Ramírez’s image in advertising, point of purchase materials, catalogs, websites, and sales collateral. The brand will also feature Jose in its in-store marketing at national retailers such as Dick’s Sporting Goods and Sport Chalet as well as online with e-retailers Amazon and Eastbay.
As an additional component of this partnership, Jose will work with 2XU and his sponsors to develop unique experiences to be awarded to lucky winners via various brand contests and sweepstakes. Ramírez is also slated to make appearances at 2XU retail events and Performance Center grand openings among other company activities throughout the year.
With a relentless commitment to engineering world-class products which deliver tangible benefits to the wearer, 2XU sets the benchmark in high performance apparel. Ongoing testing, research and consultation with professional sporting bodies and athletes are integral to the brand’s winning formula.
For more information on 2XU and 2XU Compression including updates on its growing list of sponsored athletes and teams, visit www.2xu.com or follow the brand on Facebook and Twitter at www.facebook.com/2XUNorthAmerica and www.twitter.com/2XU_USA respectively.
To learn more about Jose Ramírez, please visit www.thefuturechamp.com or like him on Facebook at https://www.facebook.com/Joseramirezboxing or follow him on Twitter at https://twitter.com/RAMIREZBOXING.
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL, NBA and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport, IRONMAN®, the U.S. Ski and Snowboard Association (USSA), US Ski Team, US Snowboarding, US Freeskiing, and the USSA Center of Excellence.
Founded and based in Melbourne, Australia, with North American Headquarters in Carlsbad, CA, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction.