Deontay Wilder (32-0, 32 KOs) has become an immediate fan favorite when it was announced he was going to compete against Bermane Stiverne for the WBC heavyweight crown. The general public (predominantly in the U.S.) clamored how the heavyweight division will be revived once again by this charismatic knockout artist if he manages to pull off the victory.
Wilder certainly has the marketability to become a star in the sport of boxing. Not only is he outspoken, but he is also perceived as a likable sports figure. He is a very approachable, engaging person with a sentimental backstory that draws the public’s interest. Wilder understands his personality will work towards his success and he explained to Tha Boxing Voice, “Boxing is a business where you have to entertain not only in the ring but outside the ring. And I do a damn good job inside and outside, and I’m all natural with it. Some guys have it and some guys don’t, I’m blessed to have it.”
Being a native from Alabama, one may be surprised how easily Wilder manages and relishes all the attention. He claims his comfort level with the media stems from his amateur days in the Olympics. If Wilder does in fact win a world title, the attention he receives will most likely expand exponentially given the fact he is a fighter managed by Al Haymon, who has just struck a deal to air multiple bouts on NBC. If Wilder is exposed to such a network, he may have the potential to become a household name one day. Wilder would certainly embrace the opportunity to do so as he stated, “Just to be on the stage I love it. Even though I’m from a small city I love, the bigger the better.” But before Wilder can take his career to new heights he will first have to defeat his toughest challenge up to date in Bermane Stiverne.